Strategic Leader | CMO/COO | Web3 & Emerging Technologies Expert
Over 8 years of international experience driving growth across blockchain, Web3, and emerging technologies. Combining C-level marketing vision with operational discipline to scale organizations from conception to profitability.
Proven track record in developing GTM playbooks, leading multi-regional teams, securing investment rounds, and shaping brand positioning that converts innovation into measurable business performance.
ZK-based privacy protocol needed to establish product-market fit across Web3, DeFi, and AI ecosystems while proving real-world proof-of-human use cases to potential partners and users.
Drove strategic partnerships and integrated campaigns with major players including Google Cloud Web3, Celo, Aave, and Uniswap. Built cross-functional marketing operations validating business model and product-market fit.
Web3 projects in APAC and Middle East lacked access to authentic influencer marketing that could drive meaningful engagement and fundraising. No proven playbook existed for scaling a Web3 marketing agency from zero.
Co-founded and scaled a Web3 influencer marketing agency from inception to profitability. Led all operational aspects: strategy, product, process, marketing, finance, and operations. Built 7-member high-performance team.
Cryptocurrency media platform had no presence in Korean market, missing out on one of the most active crypto communities in Asia. Needed to establish credibility and audience from scratch.
Established and grew the Korean division from zero, implementing editorial and marketing strategy tailored to Asian crypto markets. Built engaged community through consistent content and positioning.
Crypto affiliate marketing platform needed to launch and scale their first cryptocurrency business vertical but lacked the growth strategy and market positioning to penetrate the competitive space.
Provided strategic growth advisory to successfully launch cryptocurrency vertical. Developed go-to-market approach and scaling frameworks that enabled rapid market entry.
DeFi investment platform needed to launch multiple products, secure seed funding, and scale TVL (Total Value Locked) while building trust in a competitive and volatile DeFi landscape.
Led comprehensive growth strategy encompassing product launches, fundraising, and community-driven TVL scaling. Developed strategic initiatives that built platform credibility and user adoption.
Blockchain-integrated businesses across adtech, media, and e-commerce needed customized marketing strategies and tokenomics models but lacked expertise to design effective Web3 implementations.
Delivered tailored marketing and tokenomics consulting across diverse blockchain sectors. Created custom strategies that bridged traditional business models with Web3 innovations.
Music production company serving artists and corporate clients needed operational excellence and business model pivot to achieve sustainable growth in competitive creative industry.
Co-founded and operationalized all aspects of the business. Successfully identified and executed strategic pivot into film sound design, driving exponential revenue growth through operational discipline.